Zinnov is a leading global management consulting firm that specializes in digital transformation and innovation. Zinnov provides services such as technology research, market intelligence, product engineering, talent acquisition, and business strategy consulting. The firm is particularly known for its expertise in emerging technologies such as AI, machine learning, cloud computing, and cybersecurity. Zinnov's clients include Fortune 500 companies, startups, and governments around the world, and the company has a reputation for delivering high-quality, data-driven insights and recommendations that help drive growth and innovation.
Zinnov was facing challenges with streamlining their marketing activities across various channels. The company had multiple HubSpot accounts and teams across different regions, resulting in fragmented marketing operations and inconsistent brand messaging. As a result, Zinnov was struggling to track and measure the impact of their marketing efforts, leading to a lack of clarity on ROI. Furthermore, the existence of multiple HubSpot accounts led to data silos and duplications, making it difficult for teams to collaborate and share insights.
Zinnov recognized the need to streamline their marketing operations and combine all their HubSpot accounts into a single portal to improve efficiency, reduce costs and increase the overall impact of their marketing initiatives. Therefore, the problem statement was that Zinnov needed to find a way to integrate and streamline their various marketing channels and activities while consolidating multiple HubSpot accounts into a single portal. The goal was to enhance collaboration, optimize marketing strategies, and achieve a better understanding of the impact of marketing efforts on the overall business.Â
Znbound’s team of HubSpot specialist assisted with the implementation of HubSpot Marketing and Sales software & built a plan for launching Zinnov’s automation journey with their first email campaign along with setting up their sales pipelines, third-party integrations and social channels for effective reach outÂ
At Znbound, we understand the importance of effective training when it comes to using HubSpot to its fullest potential. As a HubSpot partner agency, we take pride in providing comprehensive onboarding and training services to our clients, and we were thrilled to have the opportunity to work with Zinnov to help them get up and running with the platform. Our team of experts provided hands-on training sessions for Zinnnov’s team, ensuring that everyone felt comfortable and confident using the platform.Â
