Tarantula is a Canadian-owned global software company and a proven market leader and provider of end-to-end telecom site management software. We empower tower site owners to achieve operational efficiency and monetize their assets, all to increase the value of their tower business.
Deploying an inbound funnel to track website traffic, leads and conversions in a predictable manner. Identifying opportunities for driving positive word of mouth and establishing tarantula as a thought leader in towerco industry.
Inbound Marketing Services with a focus on content as well as monthly nurturing activities to appeal to the relatively niche target audience. Optimized SEO strategy to attract high quality traffic.
31 high-intent keywords in SERP top 10 with combined search volume of ~ 14,940
One Page - One Keyword Strategy Identified & Ranked for high-intent category keywords related to OSS/BSS
What?
Create Unique Brand Identity
Why?
Increase TOMR and establish tarantula as a leader in telecom site management industry
What?
Boost Brand Equity
Why?
Establish a distinct visual language and drive positive word-of-mouth around the product/service offerings
Top webpages and landing pages were redesigned to improve the UI/UX , overall design as well as to increase the conversion paths.
Added new landing pages to provide a conversion path to existing leads. Redesigned existing landing pages to ensure best practices are being followed.
Highly targeted responsive search ads (RSA) run on branded search terms to boost conversions
Outbidding a key competitor bidding on client's branded search terms
What?
Monthly Newsletter containing the latest updates in the towerco industry, partner news, case studies and more.
Why?
To nurture existing leads through the buying cycle to help them make a purchasing decision.
