Inbound Marketing Consulting

Find new growth areas with pragmatic inbound marketing plans

Make business sense of Inbound Marketing

Inbound marketing isn’t obvious when you start thinking about it for the first time
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Inbound marketing isn’t obvious when you start thinking about it for the first time

  • Is your organization contemplating Inbound Marketing Services, but does not know where to begin?
  • Is traditional marketing giving diminishing returns?
  • Have you done Google Adwords but not got ROI?
  • Is your management not sure how to approach digital for business?
  • Is your business becoming increasingly clueless about its customers?
  • Is Competition hurting you?
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Consulting and Strategy

Znbound (HubSpot Partner) believe in creating and delivering SMART Inbound Strategy for your business. One that is Specific, Measurable, Attainable, Relevant and Time-bound.

Driven by a team with a background in management consulting, Znbound’s inbound marketing consulting services do not just recommend but execute well-designed experiments to test hypotheses with the sole objective of determining optimum sustainable methods to undertake customer acquisition.

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The Approach

  • Assessment – Overall and Inbound
  • Align business plan with an overall inbound marketing plan
  • Define the scope
  • Interview stakeholders and customers to develop buyer personas
  • Develop an Inbound Marketing plan with goals and timelines
  • Propose and execute experiments

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How is inbound marketing done?

Unlike traditional marketing methods wherein you force your products and advertisements on the poor consumers, Inbound is more targeted in its approach.

It focuses on attracting and nurturing highly qualified customers that are searching for a product like yours. The better way to explain this is using the analogy of the magnet and the megaphone. Inbound marketing is more like a magnet which only attracts the elements relevant to it. This behavior is unlike the microphone which is used to shout at a group irrespective of their interest in the announcement. Inbound marketing focuses all its efforts towards

Awareness

The persona is experiencing the symptoms of a problem but is unable to pinpoint or give a name to the problem. Content on this stage should help the user in identifying his problem. For example, if your persona is a sales head who’s unable to reach his sales target, your content in this stage should help him identify his problem.

Consideration

In this stage the persona has identified his problem and is searching for potential solutions. Content on this stage should help the buyer in researching for potential solutions. For example, if sales head has identified the problem as lack of information about the leads your content should be on potential solutions.

Decision

In this stage your persona has identified the solution he will take to solve his problem. This is the stage where you’ll introduce your product. Content on this stage should focus on how your product can help the buyer.

We recommend inbound marketing consulting. Here’s why:

Inbound marketing consulting is a strategy that helps businesses attract, engage, and delight customers through relevant and helpful content. This type of marketing focuses on attracting customers through personalized, valuable content that is shared through various channels such as social media, email, and search engines. 

We at Znbound, as inbound marketing consultants work with businesses to develop and implement a comprehensive inbound marketing plan that includes creating and distributing valuable content, optimizing websites for search engines, and analyzing and measuring the effectiveness of marketing efforts. Implementing an inbound marketing strategy, we help businesses build trust and credibility with their target audience and ultimately drive more qualified leads and sales. 

Here are some steps that inbound marketing consultants may take when providing inbound marketing consulting:

  1. Assess the current marketing efforts: Inbound marketing consultants may start by reviewing a company's current marketing efforts, including its website, social media presence, and existing content. This can help identify areas for improvement and inform the development of a new inbound marketing plan.
  2. Define goals and objectives: Inbound marketing consultants may work with a company to define specific goals and objectives for its inbound marketing efforts, such as increasing website traffic, generating leads, or improving customer retention.
  3. Develop a content strategy: Inbound marketing consultants may help a company develop a content strategy that aligns with its goals and target audience. This may include identifying topics and formats for content, creating a content calendar, and establishing a process for creating and distributing content.
  4. Optimize the website: Inbound marketing consultants may help a company optimize its website for search engines and user experience. This may include improving the website's design, structure, and content, as well as implementing SEO best practices.
  5. Utilize social media: Inbound marketing consultants may help a company use social media platforms to reach and engage with its target audience. This may include creating and sharing valuable content, interacting with followers, and running social media ads.
  6. Use calls to action and lead magnets: Inbound marketing consultants may help a company use calls to action and lead magnets to encourage website visitors to take specific actions, such as subscribing to an email list or downloading an ebook.
  7. Nurture leads: Inbound marketing consultants may help a company use email marketing and other tactics to nurture leads and move them through the sales funnel.
  8. Analyze and optimize: Inbound marketing consultants may use analytics tools to track the performance of a company's inbound marketing efforts and identify areas for improvement. They may help the company optimize its strategy to improve results.

To conclude, inbound marketing consultants can help companies develop and implement effective inbound marketing plans that align with their goals and target audience.

Znbound has been awarded HubSpot's Onboarding Accreditation. HubSpot Accreditations are for Solutions Partner Organizations that support the success of HubSpot customers at the highest levels of quality, service, and strategic insight.