Znbound has inbound marketing in its core and is focused on generating leads the inbound way, even for itself. We eat our own dog food.
Inbound is just not enough. We understand the limitations of inbound marketing when it comes to lead generation and hence have to extend our thinking and look for the best possible outbound solutions i.e. all demand generation initiatives. Being a service provider it is important for us to help our clients achieve business goals and sometimes these initiatives include, but are not restricted to the following demand generation methods i.e. PPC campaigns and email prospecting.
Demand Generation is not just about creating a demand or excitement around the product and consists of everything from creating awareness to lead nurturing. The ultimate goal of demand generation strategy is to build and nurture prospects leading to a fruitful customer-company relationship in the long term.
Inbound marketing is an integral part of demand generation and primarily focuses on a content driven approach to attract customers.
On the other hand demand generation services includes multiple touch-points like blogging, emails, social media promotion, events and offline initiatives to deliver on business goals. Inbound is an important pillar of demand generation which helps in achieving high quality leads.
Though we happen to be an inbound agency, the business needs of clients has seen Znbound taking up initiatives usually reserved for a conventional Demand Generation Agency.
Znbound (HubSpot Gold Partner), an Inbound Marketing Agency leading HubSpot’s marketing and sales efforts in India. HubSpot continues to grow in India and other Asian countries. Znbound believes that this growth will continue in the future.
Demand generation through install base marketing is a strategy that involves using marketing tactics to generate interest in a company's products or services among its existing customer base. The goal of this approach is to increase revenue and customer loyalty by selling additional products or services to existing customers.
There are several tactics that a company can use to generate demand through its install base:
By using these tactics, companies can effectively generate demand for additional products or services among their existing customer base, resulting in increased revenue and customer loyalty.
Here are some steps you can follow to evaluate your next B2B demand generation agency:
Inbound marketing and demand generation are closely related as they both focus on attracting and converting qualified leads for a business. However, they differ in their approach and focus. Inbound marketing is the opposite of outbound marketing but falls under the larger umbrella of demand generation. Demand generation is a function whereas inbound marketing is a method of demand generation.
The quality of the company’s content and the strategy taken to use and promote it becomes directly proportional to how many prospects show interest in your product/services and in turn convert to loyal customers. Inbound Marketing is a far more natural way to attract leads however, it's also a time-consuming process. Don’t let that cast you down from taking an inbound demand generation approach to increase revenue and gain rapid growth for your company.
