DemandFarm is a Key Account Management Software system solely focused on addressing unique challenges that Key Account professionals face. With focused functionality the software allows all stakeholders of strategic, Key and global account programs to intensively cultivate, build, harvest and profitably grow the organization’s most valuable relationships.
Getting the first level of customers from known referrals, DemandFarm hunted for a key channel which can help them win a good number of qualified leads to grow beyond.
Iterated continuously for over 6 months using agile inbound marketing to determine the right strategy for predictable revenue growth.
7 Commercial Keywords in Top 5 with combined search volume of 1410
SEO plan to rank on the top 5 for all the keywords under the category of “key account management.”
In addition to off-page SEO, this also helped in getting referral traffic from guest bloggers and influencers.
Why?
Sales Operations CXOs are a prime persona. They usually read the top financial newspapers. Hence, this creative.
Why?
BOTs are occupying many a boardroom discussion. Thus, this creative to ride.
Redesigned landing and product pages to ensure best practices are followed and to ensure optimal conversion rate by providing user with the optimal user experience.
What?
This Ebook featured an actionable blueprint for key account managers to achieve key account goals.
Why?
Key account managers always hunt for proven and disrupting methods to improve key account process which can help them avoid the common mistakes they make in the process.
What?
This Ebook detailed the 7 Frameworks to transform key account management process for the evolving world.
Why?
Key account management is changing and key account managers must shift from methodologies to frameworks which can give them fair degree of freedom to innovate and experiment.
What?
Webinar involved Veracode - one of the key clients of Demandfarm explaining how they built strategic relationships with their key accounts using DF’s Org Chart.
Why?
Webinars help the Sales team to generate qualified leads by re-purposing content and act as a platform to engage with them directly for closing deals.
What?
The Workflows sent out several emails over a 10 week period providing the leads with relevant information in the from of articles, blogs, ebooks and more
Why?
To ensure that leads get engaged during the buying cycle and are being fed with the right kind of content to convert them into a customer.
What?
The Workflow triggers emails when the contact follows a commercial intent behaviour in the website like visiting product pages followed by pricing page.
Why?
To ensure that the lead gets the right information to move forward and close the buying process.
