Check out the experiment on blocking free emails in forms. Allowing only business emails. Surprising results and change in conversions. Explore the inferences and recommendations.
Just a couple of weeks ago we were making lead and traffic demand generation projections for 2019 for one of our inbound marketing clients which is a SaaS company.
When website visitors finally reach your landing page, the last thing you want to do is scare them away with an unfriendly and intimidating form experience.