Used in 65+ research centers across 15+ countries, OpenSpecimen is a leading biobank software that helps track specimens from collection to utilization for prospective or longitudinal collections, multi-site clinical studies.
Non existing inbound marketing funnel due to a word of mouth approach towards customer acquisition.
Inbound Marketing Services with a focus on content as well as monthly nurturing activities to appeal to the relatively academic audience.
One Page - One Keyword Strategy
What?
BoFU intent offer to help increase the percentage of SQLs.
Why?
Social media campaigns suggested the buyer persona was more inclined towards converting on BoFU type forms.
What?
Testimonials from existing clients
Why?
The biobanking world relied heavily on past recommendations and therefore we decided to highlight past client experiences .
Added new landing pages to provide a conversion path to existing leads. Redesigned existing landing pages to ensure best practices are being followed.
Top webpages and landing pages were redesigned to improve the UI/UX , overall design as well as to increase the conversion paths.
Redesigned landing pages to ensure best practices are being followed and to ensure optimal conversion rate by providing the users with the optimal user experience.
Conducted heat map analysis and A/B testing to figure out what CTAs works best for the audience.
What?
Oxford Biobank Case Study.
Why?
Retargeting and Nurturing was carried out by leveraging case studies to help prospects understand the process of adopting an open source software like OpenSpecimen.
What?
An introduction to OpenSpecimen going over the use case at Washington University with both OS and WashU participating.
Why?
To help those considering a biobank software reach a buying decision by evaluating OpenSpecimen as well as going over related integrations and features.
What?
Monthly Newsletter containing the latest updates in the biobanking world, updates to the product, case studies and more.
Why?
To nurture existing leads through the buying cycle to help them make a purchasing decision.
