CSS Corp is a new age US based IT Services and Technical Support company providing cloud migration services, enterprise customer care support, Analytics, Software Testing etc and many other services.
CSS Corp migrated from Act-On to HubSpot to automate and aggregate all its marketing. Their search for an Inbound Marketing Agency to better leverage HubSpot brought them to Znbound.
A 5 month high-intensive proof of concept (POC) program was conceived with a singular focus on generating qualified leads from the US for the Technical Support Services business.
Started ranking on Google Page #1 (US) for over 30 Keywords in 3 months time
Keywords were classified according to different business lines. It was a challenge to shortlist ~ 400 keywords from over 5000.
Heavy focus on optimizing existing 50+ commercial pages. Internal linking was also prioritized to give a wikipedia structure to the website.
Technical support services being commodity, relevant website visitors were keen to understand capabilities and costs. Thus, a simple form to capture essential contact details was proposed.
What?
This was a LinkedIn Sponsored update Prospecting Campaign using LinkedIn Lead Forms. It was a sales offer to generate bottom of the funnel enquiries to be fulfilled by the sales team.
Why?
CSS Corp had supported many in the Fortune 500 to move a number of their scattered websites to AWS. Objective was to pitch this specific service piggybacking on the AWS brand acceptance.
What?
This was a LinkedIn Sponsored update Nurturing Campaign using newly launched LinkedIn Lead Forms. Bonus was pitched to CIOs to get them interested in a Cloud Transformation eBook. CIOs targeted, belonged to Organisations across sectors with employees more than 1000. The offer in this classic inbound marketing campaign, was to Download an eBook.
Why?
The CFO campaigns did not succeed. It was then decided to appeal to the aspirations of the CIO who had earlier not emerged strongly as a Cloud Champion.
What?
This was a Sponsored update Prospecting Campaign launched across Social Media – LinkedIn and Facebook. The idea was to get CFOs interested in Cloud Services offered by CSS Corp. CFOs targeted, belonged to Organisations in traditional industries with employees more than 1000. The offer in this campaign, was to talk to a Cloud Solutions expert, so as to progress the conversation to a proposal.
Why?
The CFO is the Buyer Persona when buying Cloud Services. CFO also happens to be the Project Owner when a business is looking at Cloud Transformation.
